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Peppa Pig and Fireman Sam under fire for sexist gender stereotypes Metro News


Peppa Pig and Fireman Sam under fire for sexist gender stereotypes Metro News 135.6m shares Campaigners fighting against the term fireman have slammed childrens shows Peppa Pig and Fireman Sam for using it because it encourages gender stereotypes. The debate started when London Fire Brigade slammed Peppa Pig for not using the term firefighter in an episode called The Fire Engine. Come on @peppapig, weve not been firemen for 30 years, it tweeted. You have a huge influence on kids using out of date stereotypical gender specific wording prevents young girls from becoming firefighters. According to Government statistics, 5.2 per cent of firefighters in England were women in 2017. LFB commissioner Dany Cotton appeared on Good Morning Britain today to argue why the term is sexist and puts girls off. I want all young people, girls and boys, to be the very best they can be and not be influenced by gender stereotypes, she said. She said she had been contacted by young people in the past who had told her that the stereotypical langue does influence their thoughts. Dany appeared on the programme after host Piers Morgan added his thoughts to the debate online. He fumed against claims that Fireman Sam, which first hit UK television screens in 1987, was also to blame for its use of gendered language, tweeting: If women are being put off joining the fire service because Fireman Sam – A CARTOON CHARACTER – supposedly perpetuates male stereotypes then can I politely suggest these women probably dont have what it takes to fight fires. I want all young people… to be the very best they can be and not be influenced by gender stereotypes. London Fire Commissioner Dany Cotton believes using terms like fireman instead of firefighter discourages women from joining the fire brigade. What are your thoughts? — Good Morning Britain @GMB Championing their FirefightingSexism campaign, the London Fire Brigade responded by saying that young girls think they cant be firefighters because childrens TV continues to use outdated language. If you respect our work, then get our name right, the brigade tweeted. It also responded to people arguing there was one female firefighter character named Penny Morris in the programme by saying her involvement is completely devalued by the shows name. It blamed the constant use of the outdated term fireman in the catchy theme tune, title and on all merchandise as having an overwhelming impact. Language matters, LFB tweeted. Morgan sarcastically told GMB viewers today that Postman Pat cant be a postman any more. What is he, a postperson? Postperson Patricia? And you cant have a black and white cat because thats racist. West Yorkshire Fire and Rescue firefighter Dave Walton said he fundamentally disagrees and said on Twitter: The show is aimed at CHILDREN, specifically at a time of life when they are clearly influenced by what they see on TV. Thats where we can make a difference for the future. Earlier this week, London Fire Brigade commended the release of a new firefighter Barbie, wearing the services uniform. It tweeted: Shes been toying around with different careers but for her 60th anniversary shes smashed another glass [plastic?] ceiling by becoming Barbie the firefighter! AND shes donning our gold kit too. Great to have her FirefightingSexism support ThisGirlCan. Body found in search for missing student Libby Squire who vanished seven weeks ago Theresa May blames MPs for failing to deliver Brexit and tells voters Im on your side Leader of Nigel Farages Brexit Party resigns after saying Islams a threat Fireman Sam production company Mattel said in a statement: We have enormous respect for all firefighters and the work that they do; we are committed to representing their work in the most appropriate way through our entertaining show for children. Fireman Sam is a much loved and iconic brand and we are constantly evolving to make sure that we stay true to the shows heritage as well as representing the world that children see around them today. The team are always referred to throughout the show as firefighters except Sam who has not evolved his title in his role as the shows namesake. We recognise the need to stay relevant and we continue to evaluate the show to ensure Sam remains an aspirational hero for generations of pre schoolers. If you have a story for our news team, email us at . You can also follow us on and . {{htmlEntityDecode excerpt}} Share your results

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