La Crosse’s fire chief says finding a location for a new station on the south side is a priority for the new year. Chief Gregg Cleveland says money has already been set aside as part of the city’s capital improvement budget to buy land for a new station. The city hasn’t built a new fire station since 19-67 . and an assessment done last year found response times at the southern edge of the city to be lacking. Chief Cleveland says they’re still looking for potential locations for the new station . but hope to build it south of Broadview Place. That is the area that we need to have a more concentrated focus in because that’s where the call volume is right now, and that’s where some of our more lengthy response times are.